Drake is officially becoming the latest rapper to join the weed business.
On Monday (November 5), the Toronto rapper Drake posted a video on his Instagram account promoting his newest non-musical endeavor, More Life Growth Company.
The new business is named after Drake’s 2017 project More Life and the announcement comes after his company Dream Crew IP filed trademark applications in the United States and Canada last month.
Documents released through the trademark filing say More Life Growth Company will focus on providing “cannabis products and herbs, medicinal herb extracts, herbal tea, rolling papers, dried plants as well as other merch and apparel.”
In the IG video, Drake teases the project with a brief clip of a scene featuring a biodome in a snowstorm with the company’s logo spinning around in the middle. No other information is present and the caption of the post is simply a “@morelife” tag, which leads to a private Instagram account.
Watch Drake Instagram post about his new weed company below.
In a video he posted to his IG account, Drizzy, who recently toured overseas, teases the company. The brief clip features a scene of a biodome in a snowstorm with the company’s logo spinning around in the middle. There’s no other information provided in the video or the caption except for the social handle for Drake’s new imprint. The handle, @morelife, is currently a private account with no other information.
The 6ix God’s also apparently been sending gifts to promote the new venture. According to an Instagram post from Canadian TV news anchor Dina Pugliese-Mirkovich, the rapper and entrepreneur has been sending care packages to unsuspecting people to bring More Life Growth Company to their attention.
“That one time when @champagnepapi sent me flowers,” Pugliese-Mirkovich wrote in her caption. “Ok….so his team is out and about spreading all kinds of positive vibes with flowers to unsuspecting peeps today…but still. Lol! He’s launching a new business venture this Thursday!! Check out @morelife to be in the know. #Drake #MoreLife #AnyGuesses #SurrealTuesday #DrakeFanFromTheJump #BeautifulSurpriseBouquet #WhatIsDrizzyUpToNow.”
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