The U.K.’s Official Chart update has just been released and is the first to put Kamikaze in prime position. It was downbeat enough to leave the critics and fans divided and it had only half the sales of its predecessor.
While Revival was rigorously promoted,
kamikaze was launched on August 31 with no advance notice apart from simple announcements on social media. That breaks the record for the most consecutive chart toppers that Eminem currently holds with Led Zeppelin and ABBA.
The picture is similar in the U.S., where Eminem’s last album, Revival, debuted at No. 1 on the Billboard 200 in December 2017. Eminem’s album Kamikaze is already on the track of chart of chart topping recordsmOther artists can learn some business lessons from the U.S. rapper’s textbook surprise release, which is set to boost his $100 million fortune.
The album is rising up charts worldwide. Eminem had hinted he was working on something after the muted reception to his last album, though few observers expected something so quickly. The “midweek” list shows that Eminem is almost certain to have his ninth straight official British No. 1 when the final figures are released on Friday. While Eminem has a fight on his hands thanks to South Korea band BTS, he will be hoping to continue his top placing.
The contemplative Revival last year contained duets with Beyoncé and Ed Sheeran. Its placing made him the first act in history to have eight straight chart entries to do that.