Images of the upcoming iPhone XS models and Apple Watch Series 4 have been leaked ahead of the products’ official unveiling at the next major Apple event. It will take place at the Steve Jobs Theater in Cupertino, California on September 12.
In fall 2017, Apple announced and launched the iPhone X, iPhone 8 and iPhone 8 Plus. The iPhone X was particularly noteworthy for being the first phone in the series to use OLED (Organic Light Emitting Diode) technology, reducing drain on the phone’s battery life and allowing for a thinner screen. The iPhone 8 had a more traditional LCD display, and as such was available at a lower price point, and it looks like Apple will be offering similar options this year.
This is it. Following months of Apple AAPL +0.93% dropping hints about its new iPhones deep inside iOS 12, now the company has ‘accidentally’ misplaced an official image of its iPhone XS and iPhone XS Plus for everyone to see…
Credit for the discovery goes to 9to5Mac and its almost infallible tipster Guilherme Rambo who has attained finalized press photography of the new iPhones, along with confirmation of a new colour.
Interestingly, the image itself is perhaps the least interesting part of the leak. It shows the second generation 5.8-inch iPhone X and new supersized 6.5-inch model (for which we already know all the specifications) together, as well as the gold finish Apple previously tested with the original iPhone X but never released. Both models also have a notch, though the strategically positioned wallpaper obscures this from view.
But the real fascination is Apple’s choice of name.
“We believe that the new 5.8-inch and 6.5-inch iPhones will both be called iPhone XS,” says Rambo. This would align with Apple’s use a single name for the 10.5-inch and 12.9-inch iPad Pro and 13-inch and 15-inch MacBook Pro.
And yet, when it comes to iPhones, this only seems to cause problems. As by far Apple’s most successful and most mainstream product, the iPhone needs easy identification between sizes. It also sets up a situation where the phone’s successors become the iPhone XI, XIS, XII, XIIS and so forth, which is convoluted, to say the least.
Also still up in the air is the naming of the exciting iPhone 9 (I’m predicting simply ‘iPhone’), which is set to dominate sales interest due to its aggressively low pricing. This despite recent revelations that the model has some potentially deal-breaking compromises and the launch will be delayed.
And yet it seems unlikely any of these problems will impact sales of these new iPhones. Following several years of stagnation, Apple is finally rejuvenating the entire iPhone line-up and this is only the start. The next iPhone will see Apple Wow crowds by going back to the future…